Chief Marketing Officer (CMO)
About the Company
Profitable, bootstrapped consumer brand helping families preserve and share memories and stories.
Industry
Internet
Type
Privately Held
About the Role
The Company is seeking a Chief Marketing Officer (CMO) to lead the strategic evolution of its brand. The successful candidate will be responsible for re-framing the brand from a convenience-positioned service to an identity-positioned category leader, with a focus on the emotional and economic value of the category. This role requires a marketing executive with a proven track record in direct-to-consumer marketing, deep performance marketing fluency, and experience in leading a meaningful brand evolution while maintaining a strong performance engine. The CMO will also be tasked with owning the full marketing P&L, managing the team and agency roster, and leading the brand evolution to align with the company's growth ambitions. Applicants for the CMO position at the company should have a Bachelor's degree in marketing, business, or a related field, or equivalent professional experience, with at least 10 years' in direct-to-consumer marketing leadership. The role demands a leader with a strong brand identity and premium positioning, capable of governing brand standards, and developing a cohesive brand experience across all customer touchpoints. The ideal candidate will have a background in multi-channel performance marketing, including digital, broadcast, and direct-response channels, and a proven ability to optimize conversion rates and site experience. Experience in team architecture, agency governance, and cross-functional coordination is essential, as is a personal connection to the mission of storytelling and memory recollection. The CMO must be a resilient, self-directed, and entrepreneurial individual, comfortable in a remote-first executive role, with a commitment to the company's values and a high level of personal integrity.
Functions
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